73% of Consumers Are More Likely to Purchase After Watching a Video—Here's Why You Need One

A survey sourced from Tubular reveals that video has a powerful impact on consumers throughout the purchase life-cycle, boosting brand awareness and engagement. 73% of respondents are more likely to buy a product or sign up for a service after watching a branded video. Video also plays a crucial role in brand research, comparison shopping, and post-purchase information. Additionally, 58% of respondents perceive brands that produce video content as more trustworthy. Link to Tubular study

Report Highlights:

• 96% found videos helpful for making purchase decisions.

• 71% had a positive impression of a brand after watching its video.

• 73% are more likely to purchase after watching a product video.

Impact on Consumer Sales: Among 1,000 respondents, 96% found videos useful for purchasing decisions, and 93% used videos for comparison shopping. 87% used videos for research, and 93% used them for post-purchase instructions, highlighting video’s effectiveness throughout the buying process.

Consumer Video Preferences: 83% prefer videos under 5 minutes for sales or business content. Respondents also wanted more video content in electronics, restaurants, travel, and fitness, with 42% seeking more demonstrative content.

Video Sharing: Video content is highly engaging: 94% of respondents watch videos weekly, and 76% of smartphone owners do the same. Additionally, 80% are likely to share videos, 89% are inclined to share educational videos, and 86% share videos that offer incentives like promotions or discounts.